9 min read
A personal knowledge institution is not a personal brand with better typography. It is an operating structure for preserving, selling, teaching, and applying knowledge.
The basic divisions are simple: publish books, teach courses, advise clients, maintain a library, build a member circle, and document impact.
The discipline is in the links between them. An article leads to a book. A book leads to a course. A course leads to advisory. Advisory creates deeper field knowledge. The archive preserves the work.